Getting noticed in your community
I’m sure you’ve heard the saying “It’s not what you know, It’s who you know” at least once or twice. The saying goes hand in hand with network marketing. The more people you know, the more connections you have, the better off your law firm will be. Networking may not seem to be instantly effective, but it will absolutely have positive long term effects. Networking is vital to your personal injury law firm, follow these simple three tips on how to network and get your law firms name off the ground!
know” at least once or twice. The saying goes hand in hand with network marketing. The more people you know, the more connections you have, the better off your law firm will be. Networking may not seem to be instantly effective, but it will absolutely have positive long term effects. Networking is vital to your personal injury law firm, follow these simple three tips on how to network and get your law firms name off the ground!
Networking tip one: Referrals
Getting to know other lawyers outside of the courtroom can be incredibly beneficial. Creating relationships with other lawyers in your area could lead to having business referrals for both parties. Ask your colleagues to introduce you to other attorneys they may know, and attend events at local bar association. Focus on finding and building relationships with attorneys that don’t practice personal injury law. Perhaps they receive a personal injury case, and you will be the first to cross their mind and result in a referral for you. Also, taking the time to read and respond positively to an online discussion or a blog post from another attorney can easily build relationships.
Networking tip two: Join local organizations
Being active in your community is always a great image to have as a personal injury attorney. Joining your local Rotary Club, the Chamber of Commerce, and of course as I mentioned previously, the local bar association will make you more recognizable and seek out your services verses your competition. Attend local networking events as often as you can and serve on the board of directors for community organizations. When meeting new people and telling them what you do for a living be very descriptive. Instead of saying “I am a personal injury attorney” say something more along the lines of “I help people who have been injured due to the fault of someone else, and get them money to cover their pain and suffering” be specific about how you can be of service. People will then understand that you’re here to help others and label you as a “good guy.”
Networking Tip Three: Stay social online
The Internet is a great place to start networking for your personal injury law firm and its probably the easiest! Creating a LinkedIn, Facebook, Twitter, or Instagram for your law firm can be a huge boost on creating relationships. It’s easy to share content and also follow other attorneys to gather information and receive advice from more experienced firms. Posting blogs on your social platform and encouraging people in your community to follow you will encourage them to view you as a legal resource and keep you top of mind!
Eric Elliott is a marketing and creative professional and serves as Principal for VIP Marketing and Advertising an integrated marketing agency, Principal of Craft Creative and Editor of The Legal Ad Journal, based in North Charleston, SC.
In 2018 his advertising agency, VIP Marketing and Advertising received notoriety as one of the top 400 branding agencies in the United States by Clutch. When Eric isn’t working on an ad campaign or creating the next advertising masterpiece for his clients he spends time with his wife and children. He enjoys consuming social knowledge and attending marketing conferences. He is currently focusing his energy toward his podcast The AdCast and publishing a self-help memoir. You can reach him at Eric@heyimeric.com or various social media sites like Facebook, Instagram, Linkedin, Snapchat.