Developing the right marketing plan for your practice!
Marketing your personal injury law firm can be very expensive and time consuming! BUT it doesn’t have to be! You don’t have to be a marketing expert to kickoff your marketing campaign for your practice! Of course, you won’t see dramatic results overnight, but if you practice these tips new clients will begin calling your office!
1. Meet with your referrals
No matter how busy and hectic your schedule may be, it’s important to make time to connect with your referral contacts regularly to personally remind them that your services are available.
2. Know who your target market is
If your practice is in personal injury, you obviously don’t want to market to a client searching for a divorce attorney. you will want to make sure you know as much as possible about your targeted audience in order to market efficiently.
3. Make plans with colleagues and law classmates
reaching out to old classmates can build up your referral network, for you and your colleagues! Everyone wins!
4. Study related cases
The more you know the better you are! an old but very accurate saying. Studying previous cases that relate to your practice is not only healthy but encouraged. Studying up on previous cases that are similar to cases you may have to defend will give you an expertise and added experience.
5. Put your law firm on social media
Everyone nowadays has some sort of social media. it would be wise to create a social media page for your law firm on all platforms and make it easy to find! Using social media is also a simple way to be able to reach out to specific communities and groups to make them aware of your legal expertise.
6. Get a website for your law firm
this should honestly be first and most important step of marketing your practice. The first thing people do when they are looking for a service or information is search the web.
7. Make networking a priority
Go out and meet people at least once a week! Getting your name out around town will make you a familiar face and keep you top of mind!
8.Start a law blog
creating a blog will make you a reference and a source that potential clients will appreciate. It’s a great way to build trust by sharing your expertise and making it accessible to everyone.
9. Offer free consultations
Trust me when I say, everyone loves free stuff! Try and budget a small amount of time to introduce yourself and offer your advice.
Eric Elliott is a marketing and creative professional and serves as Principal for VIP Marketing and Advertising an integrated marketing agency, Principal of Craft Creative and Editor of The Legal Ad Journal, based in North Charleston, SC.
In 2018 his advertising agency, VIP Marketing and Advertising received notoriety as one of the top 400 branding agencies in the United States by Clutch. When Eric isn’t working on an ad campaign or creating the next advertising masterpiece for his clients he spends time with his wife and children. He enjoys consuming social knowledge and attending marketing conferences. He is currently focusing his energy toward his podcast The AdCast and publishing a self-help memoir. You can reach him at Eric@heyimeric.com or various social media sites like Facebook, Instagram, Linkedin, Snapchat.