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Keeping a Healthy Marketing Mix for Your Personal Injury Law Firm

Get the Most Out of Your Ad Dollars by Mixing Up Your Strategies

A healthy mix for your marketing and advertising plan creates a robust message that can reach your potential clients in a multitude of different avenues. What makes up a healthy person? The short answer is diet and exercise, but as we all know, it’s not exactly that simple. A good diet
consists of a finely tuned balance (protein, fiber, vitamins, etc.), while your exercise routine can include running, yoga, weight training, etc. Similarly, you can make the commitment to your marketing and advertising, but you’ll also need to decide on the right mix to keep you healthy.

We’ve all heard the saying that you can’t put all your eggs in one basket. This sentiment holds true for our ad spending, as well. Our potential clients aren’t doing one thing throughout the day. They’re constantly moving around and doing different things. Our message needs to follow a similar path, which means avoiding focusing on a single advertising medium.

Putting all your eggs in one basket

You’ve probably already come across Sales Reps attempting to sell you on a single product that
is the single solution to your marketing and advertising needs. Is it better than nothing? Sure. But is it the best idea? Probably not. For instance, let’s say I spend my entire budget on a local TV station because, according to my Rep, they have the best ratings in the market. Everyone watches it!
Okay, let’s take a step back and think about this. You’re now running ads on a single TV station. Let’s even say that this TV station is running your ads nonstop every hour of every day. All your bases are covered!

But wait…
There are several other TV stations in the market. Sure, your TV station may have the most people watching it, but a good number of people are still watching other stations. Most people aren’t even watching TV. You’re not even watching TV right now; you’re reading my blog.

Where is everyone?
Everyone is everywhere, so to speak. Of course, not many advertisers can afford to have their message everywhere at once. What we can do, though, is create that illusion.

Spread your message efficiently

The ideal healthy marketing and advertising plan will incorporate a mix of traditional media (Television, Radio, Print, etc.), digital media (Search, Display, Email, etc.), and social media(Facebook, Twitter, Instagram, etc.). Your potential customer will be in front of one of those types of media at any given point in a day. Is your message going to be there, too?