Media titan, Eric Elliott, stormed the media industry with his unrelenting desire to help businesses thrive under his guidance. Making his media debut with nationally recognized radio group, Cumulus Media, it was there Eric found his passion for helping businesses find success with their marketing campaigns. After a time, Eric realized that he was restless for a new challenge. Still desiring to help businesses with their marketing, Eric went to work with the Charleston CBS affiliate. It was during his tenure there he earned multiple awards for bringing in the most new business. Not only great at obtaining new business but servicing long standing clients, Eric and his clients were at the top of their game. However, even after all this success, Eric wanted more for his clients and for himself.
Taking the skills he learned during his years in selling media as well as his hunger for success, sheer determination, and passion for client service, Eric took on his next challenge in late 2009; opening and running a full service marketing agency. Accurately titled Very Important Placement or VIP Marketing, the agency focused on media placements, creative, and ultimately, results. Starting out with only a laptop, a one room office, and what seemed like a larger than life dream, Eric built a marketing company from the ground up.
Eric now operates an advertising agency that generates millions of dollars in annual revenue and consistently meets performance goals for Personal Injury Law clients. Through his leadership, VIP has been able to continuously grow and thrive all while maintaining a low client turnover rate with some clients dating back to his time selling TV and Radio. In his free time, Eric absorbs industry knowledge and looks for ways to consistently grow his Personal Injury Law clients’ businesses as well as his own. In 2018 his advertising agency, VIP Marketing and Advertising receives notoriety as one of the top 400 branding agencies in the United States by Clutch.
Eric has been featured in the Digital Journal, Independent Sentinel, Clutch, Post & Courier, CRBJ Businesswire, Comcast, and iHeartMedia.
What Eric has done:
- Helped a Personal Injury Law Firm increase their sales by 25 percent in one fiscal year due to effective media placement and monitoring.
- Helped an Injury lawyer open 4 new locations under his leadership.
- Created a full creative marketing campaign for a regional client which resulted in the client gaining market share and becoming the most recognized in the region for his industry.
- An active member of Rotary, a service organization geared to taking action and creating lasting change in the communities they serve.
Want to see Eric in action?
Check out his newest project, the Ad/Cast wherever you listen to your podcasts as well as through his Marketing Minute videos on Facebook, Twitter, or Instagram.